重新设计用户界面基本上是浪费时间

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概要:  导读:不要再逼着UI设计师去改改改了。只有在影响用户使用你的App的时候,UI才值得花费时间去做更新。   To preface the article, I primarily work on, and prefer, ...

 

导读:不要再逼着UI设计师去改改改了。只有在影响用户使用你的App的时候,UI才值得花费时间去做更新。

 

To preface the article, I primarily work on, and prefer, back-end code. I've been involved in both web and software development for over 4 years now and worked with many front-end and back-end frameworks.

做为这篇文章的开场白:我主要从事于且偏爱后端代码。我已经从事web和软件开发4年多了,使用过许多前端和后端框架。

 

 

New Twitter UI
全新的推特用户界面

 

Before all of the UI designers that read this go out and riot and champion against me for saying UI redesigns are a waste of time, let me say that I do value design. I think at the bare minimum, a product or website needs to be usable, and if you possess a good eye and steady hand, you should feel compelled to create something that looks pleasing.

在所有读到这篇文章的UI设计师站出来反对我说的UI重新设计是浪费时间之前,我首先要说我非常重视设计。但我认为,一个产品或网站首先是应该可用的,另外如果你眼光独到做事老道,你应该会迫不及待创造一些看起来让人愉悦的东西。

 

David

Just stop redesigning the UI all the time.

不要总是重新设计用户界面。

 

UI redesigns, in my opinion, are a waste of time 95% of the time. Let me explain further.

重新设计用户界面,在我看来,95%的时间是被浪费了。让我进一步解释

 

  • No one cares

没人关心

Come see our fresh new look! What about our new material design, come see! I'm sorry, but besides fixing the UI where it impacts the usability of your application, no one is raving about how a redesign makes the application any better.

来看看我们的新界面吧! 我们的material design设计构想怎么样,快来看! 很抱歉,除了修复影响应用程序可用性的UI之外,没有人会对重新设计的UI使应用程序变得更好看而赞不绝口。

注释:material design,中文名:材料设计语言,是由Google推出的全新的设计语言,谷歌表示,这种设计语言旨在为手机、平板电脑、台式机和“其他平台”提供更一致、更广泛的“外观和感觉”。详情参考:https://material.io/design/introduction/#principles

 

People use applications because of their purpose, not because it is pleasing to the eye.

人们使用应用程序是因为它们的用途,而不是因为它有多好看。

 

You don't use Google maps because it looks nice, you use it because it tells you where to go to get good tacos. You don't use Facebook because the UI is nice, you use it to talk to your friends and share photos. You don't shop on gamestop.com because you like navigating the mess of drop downs and advertisements, you shop because you want to pick up Anthem.

你不会因为谷歌地图看起来很漂亮去使用它,你用它是因为它告诉你去哪里可以买到好吃的墨西哥玉米小卷饼。你不会因为Facebook的用户界面很好去使用它,你用它是为了和你的朋友聊天,分享照片。你在gamestop.com上购物,不是因为你喜欢浏览下拉菜单和广告,而是因为你想购买游戏《圣歌》。

 

The only time a UI should be updated is if it impacts the ability of a user to actually use your application. 

只有在影响用户使用你的App的时候,UI才值得花费时间去做更新

 

If you find users aren't able to navigate to page x because it's hidden in the menu, by all means move the link. Call out the page. Reposition the logout button so it makes sense to everyone. Be clear how your forms are laid out. This is not a redesign, but good design (and should reflect the needs of the business and your users).

如果您发现用户无法导航到第x页,因为它隐藏在某个菜单里,请务必移动该链接。让它出现在首页。重新定位登出按钮,这样对每个人才都有意义。清晰化你的格式布局。这可不算是重新设计,但却是一个好的设计反映了业务能力和用户的需求。

 

  • It hurts retention

它伤害了用户留存

loathe every time I need to re-learn a new UI. This is especially when the UI redesign gets too ambitious. The fact of the matter folks, is when you redesign your UI, it takes extra effort to learn where the updates have been made.

我讨厌每次都需要重新了解一个新的UI。尤其是当重新设计的UI看起来让人感觉到它雄心勃勃的时候。事实上,当你重新设计你的UI时,你实际上需要的是付出额外努力,去了解哪些地方已经被更新过了。

The people who use your application, don't like change. They like to go on autopilot after they've learned something, it's just plain easier for them. The more you change things up, the more effort it requires to use.

使用您的应用程序的人不喜欢改变。他们喜欢在学到一些东西后能够自己驾驭,这对他们来说本来很简单。你改变的越多,用户们就需要他们付出越多的努力去适应。

 

Please stop changing everything, stop making it more work for us to relearn the applications we like to use.

请不要再改任何东西了不要再花费我们太多的精力重新再去学习怎么使用我们喜欢的应用。

 

  • It's smoke and mirrors

这是烟幕弹和反光镜

Upper management loves to hear that you are making "big changes" with "fresh new looks", it's like being Charlie Bucket and knowing you'll win that big prize because now you have that golden ticket.

高层管理人员喜欢听到你用“全新的视角”做出了“重大改观”,这就像查理·毕奇(Charlie Bucket),大家知道他会赢得大奖,因为现在他有了那张金奖券。

注释:查理·毕奇(Charlie Bucket),电影《查理与巧克力》工厂里的小主角。通过聪明才智得到了一张去往巧克力工厂参观的门票。

Especially if your company is public, you have investors throwing money at you to turn a profit, which in turn returns the money to them. There is pressure to advance, and an easy way to do that is with the word "redesign". Everyone likes to hear of that big new design you are rolling out, better marketing, sleek logo, easier interface... All of these phrases bring great praise and potential dollar signs. 

特别是如果你的公司是上市公司,有投资者向你投资想赚钱,做为回报,希望你能把钱再还回去。前进的压力是存在的,一个简单的方法就是通过“重新设计”。每个人都喜欢听你讲又推出了什么颠覆性设计,又有什么更好的营销、时尚的LOGO、更简单的界面…所有这些描述都会带来极大的赞扬和潜在的投资。

Does it really add up, or are you just giving designers busywork that doesn't amount to anything in the end?

这些真的有帮助么?还是你让设计师们们忙忙碌碌最终却做出一堆毫无意义的东西

Do we have concrete evidence that what we are doing will provide benefit to the company or users, or just feel that it would be better if the UI was redesigned? Take a minute, think about that one.

我们是否有具体的证据表明,我们所做的(UI重新设计)将为公司或用户带来好处,或者只是觉得是不是重新设计UI会让产品变得更好?花一分钟,好好想想。

 

  • It contributes to our worse nature

它助长了我们更坏的本性

We are already addicted to that burst of dopamine, something new. Do we really need another redesign or is it something that gives us our temporary fix until we move on to something new?

我们已经对那种多巴胺上瘾了,那种所谓的新设计。我们真的需要重新设计吗?还是说,在我们找到新的方向之前,它只是暂时的解决方案?

Sometimes, if we are able to do it does not mean we should.

有时候,我们能做,但并不代表我们应该去做

I feel we need to dial-back on our UI redesigns and consider where we actually should be spending our time. Let's tackle something important like tech debt instead.

 我觉得我们需要重新审视我们的UI重新设计,并考虑我们应该把时间花在哪里。让我们来解决一些重要的问题,比如去解决由于重新调整研发工作所带来的成本问题。


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